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TERRA ECONOMICUS

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  • 2014
  • No 2.2
  • Marketing management of development of financial innovation in banking sector: competency-based approach

Marketing management of development of financial innovation in banking sector: competency-based approach

TERRA ECONOMICUS, , Vol. 12 (no. 2.2),
p. 118-124

World financial crisis and emerging geopolitical risks have an essential impact on development of the Russian commercial banks. The economic sanctions which were applied against the Russian banking sector represent a high point of system failures in the financial and credit market. The Russian banking sector hasn’t passed a market test in the conditions of realization of geopolitical risks. Marketing management of economic behavior of market members has to be aimed at ensuring the maximum transparency of financial flows. Limitation and asymmetry of information conduct to creation of uncertainty which in the conditions of financial imbalances leads to essential fluctuations of all financial market and market of banking services Hard lending of a ruble in relation to foreign currencies goes to show that the complex system of financial and marketing regulation is equitable to long-term interests of development of the Russian banking sector. Marketing management assumes not only expansion of a field of regulation, but also application of financial innovations, as well as new technologies of retraining of experts.


Keywords: global financial system; geopolitical risks; banking system; marketing management; volatility; finance and credit institutions; financial innovation; bank solvency

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Publisher: Southern Federal University
Founder: Southern Federal University
ISSN: 2073-6606