ALIYEVA Z.M.
PhD, Associate Professor, Dagestan Cooperative Institute (branch) of Belgorod University of Cooperation, Economics and Law, Buynaksk

TERRA ECONOMICUS, 2013, Vol. 11 (no. 3.2),

p. 46-53

Methodological tools of relationship marketing is now presented a minor amount of techniques and methodological approaches that enable participants to explore the interactions relations. In the article the method of estimation of partnerships retail organizations with consumers and the results of its testing for example Trading Company Ltd. «Medio», Stavropol.

KUZNETSOV Y.V.
Doctor of sciences, professor, St. Petersburg state university, Saint Petersburg

GRIGORIADIS S.P.
PhD, associate professor, St. Petersburg state university, Saint Petersburg

TERRA ECONOMICUS, 2013, Vol. 11 (no. 3.2),

p. 40-45

The article is devoted to the problems of interaction between economic actors in their clustering on the basis of special economic interests, as well as the influence of these groups on the formation of the modern economic reality. The article focuses on the historical development of the genetic concepts of special interest groups within the sociological and political theories and modern institutional and economic views of domestic and foreign economists. The conclusions of the determining role of special interest groups in influencing the pattern of economic development and the structuring of inter-subject conditioning agent relationships in the modern economic system.

TRYSYACHNYI V.I.
Dr. of Sciences, Professor, The North Caucasus Federal University, Stavropol

GRIGORIADIS S.P.
graduate student, The North Caucasus Federal University, Stavropol

TERRA ECONOMICUS, 2013, Vol. 11 (no. 3.2),

p. 36-39

Features of research of the contents and properties of economic categories, such as innovations, assume consideration of their evolutionary development under the influence of processes of market transformation. In foreign economic literature this term is understood as transformation of potential scientific and technical progress in real, being embodied in new products and technologies. Taking into ac-count the above, for studying of theoretical essence of innovations it is necessary to carry out the analysis of the basic definitions characterizing modern idea of innovations, including features of their structuring. The last means distribution to concrete groups on offered signs. Creation of the scheme of structuring innovations begins with definition of classification signs which represent distinctive property of this group of innovations, their essential feature. Structuring innovations can be carried out according to various schemes. In modern economic literature the most various approaches to this process, and also to allocation of its criteria are presented.

TAJMAZOV A.V.
PhD, NSU Physical Culture, Sport and Health, Saint Petersburg

TERRA ECONOMICUS, 2013, Vol. 11 (no. 3.2),

p. 31-35

The article is devoted to long-term modernization of the institutional architecture of agent interaction government, business and social structures in the process of solving the most important problems of social development. This is a new approach, new institutional rules and norms of their solutions, which should be based on the value- oriented interaction in the post-industrial society. The author also proves an important role in the perpetuation of new institutions, the special status of «priority problems of social development.» This means that public authorities should radically change its attitude towards the participation of business and civil society in the initiation, selection and implementation of the priority issues of social development

RUDENKO V.V.
Postgraduate student, The North Caucasus Federal University, Stavropol

SHEVERDYAEV A.A.
Postgraduate student, The North Caucasus Federal University, Stavropol

TERRA ECONOMICUS, 2013, Vol. 11 (no. 3.2),

p. 28-30

Modern integration processes transform the Russian economy. In these conditions there are actual functions of public administration regarding formation of effective industrial policy for country safety. As the perspective direction of permission of the specified problem harmonization of the state industrial policy acts. For justification of importance of the aforesaid we will note that now there are no the standard methodical approaches opening the content of this category in aspect of safe functioning of an industrial complex, and it isn't always possible to apply the best foreign practices in the Russian conditions. Taking into account this conclusion, it is expedient to carry out the analysis and to add existing treatments, and also to improve the methodical device of the concepts «industrial policy». For research of structure and properties of economic categories, such as industrial policy, it is necessary to consider its evolutionary development in the transformational processes caused by the market environment.

GUZENKO O.I.
graduate student, Rostov State University of Civil Engineering, Rostov-on-Don

TERRA ECONOMICUS, 2013, Vol. 11 (no. 3.2),

p. 22-27

The article is devoted to the problems of interaction between economic actors in their clustering on the basis of special economic interests , as well as the influence of these groups on the formation of the modern economic reality. The article focuses on the historical development of the genetic concepts of special interest groups within the sociological and political theories and modern institutional and economic views of domestic and foreign economists. The conclusions of the determining role of special interest groups in influencing the pattern of economic development and the structuring of inter-subject conditioning agent relationships in the modern economic system.

DROBYSHEVSKAYA L.N.
Doctor of Science, Professor, Kuban State University, Krasnodar

KONEVA T.V.
Post graduate student, Kuban State University, Krasnodar

TERRA ECONOMICUS, 2013, Vol. 11 (no. 3.2),

p. 17-21

This article examines the concepts, objects and subjects, as well as the main stages of the process of securitization of assets. Asset Securitization is one of the most important financial instruments in modern banking. Applying securitization of assets banks can not only provide its customers with new types of financial products, but also reduce the liquidity risk and credit risk. However, banks may receive an additional source of raising funds for investment in various sectors of the economy. However, implementing the securitization of financial assets, actors face a number of problems. The article describes such problems and suggests ways to solve them.

LAZAREVA E.I.
Doctor Sciences, Professor, Southern Federal University, Rostov-on-Don

KARAYCHEVA O.V.
Lecturer, Southern Federal University, Rostov-on-Don

TERRA ECONOMICUS, 2013, Vol. 11 (no. 3.2),

p. 11-16

The problem of the organization’s business reputation assessment and management is considered in the article in the context of contemporary socio-economic development focus on innovation. Peculiarities of business reputation profit-generating function, shaping its understanding as the positive or negative social evaluation of the business skills and business organization indicators’ aggregate, which affects the organization’s participation in public relations and its social, including property, status, are exposed. The complex multi-criteria busi-ness reputation assessment method of hierarchies analysis, allowing to make the conclusion about company’s business reputation on the basis of multi-stage pairwise comparison of criteria for a given scale, is requested. It is shown that justification of the reputational harm compensation measure for business reputa-tion civil-law protection is one of the actual reputation management areas.

OVCHINNIKOV V.N.
Doctor of Economics, Professor, Honored Scientist of Russia, Southern Federal University, Rostov-on-Don

KETOVA N.P
Doctor of Economics, Professor, Honored Scientist of Russia, Southern Federal University, Rostov-on-Don

TERRA ECONOMICUS, 2013, Vol. 11 (no. 3.2),

p. 5-10

The article deals with the theoretical concepts of resources capitalization process in regions of the Russian Federation. The economic intension of the process is considered. The authors’ concept of the regional marketing as the special marketing activity is developed. The structure of the regional marketing, the mechanism of its realization and estimation of its efficiency are shown. The instrumental functions of the regional marketing related to capitalization of territorial resources in the South of the Russian Federation are analyzed.