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  • Brand territory: content of forming model, construction practices in Russian regions

Brand territory: content of forming model, construction practices in Russian regions

TERRA ECONOMICUS, , Vol. 11 (no. 3.2),
p. 120-125

The article highlighted and discussed conceptual approaches to understanding the formation of brand and territory are considered received the most practical implementation model for constructing regional brands, analyzes the practice of development and promotion of tourism brands Russian regions.


Keywords: brand territory; regional branding; marketing territory; competitive identity territory; regional development

References:
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  • Serikov A.V., Barkov F.A., Bazhenova E.Y. (2013) Tourist Image of Rostov Agglomeration as a Factor of Regional Branding of the Rostov Region. World Applied Sciences Journal. Volume 26 Number 4, 2013. P. 484-488. Available at: http://www.idosi.org/wasj/wasj26%284%292013.htm.
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Publisher: Southern Federal University
Founder: Southern Federal University
ISSN: 2073-6606