Marketing strategies and tools of resources capitalization in peripheral regions
OVCHINNIKOV V.N.
Doctor of Economics, Professor, Honored Scientist of Russia, Southern Federal University, Rostov-on-Don
Doctor of Economics, Professor, Honored Scientist of Russia, Southern Federal University, Rostov-on-Don
KETOVA N.P
Doctor of Economics, Professor, Honored Scientist of Russia, Southern Federal University, Rostov-on-Don
Doctor of Economics, Professor, Honored Scientist of Russia, Southern Federal University, Rostov-on-Don
TERRA ECONOMICUS, 2013, Vol. 11 (no. 3.2),
p. 5-10
The article deals with the theoretical concepts of resources capitalization process in regions of the Russian Federation. The economic intension of the process is considered. The authors’ concept of the regional marketing as the special marketing activity is developed. The structure of the regional marketing, the mechanism of its realization and estimation of its efficiency are shown. The instrumental functions of the regional marketing related to capitalization of territorial resources in the South of the Russian Federation are analyzed.
Keywords: marketing strategies; capitalization; capital; resource; production factor; regional marketing; transformation; commercialization
References:
- Darmilova Zh.D. (2008). Local resources in system of regional economic policy of the state and business. Rostov-onDon: Northern Caucasus Higher School Scientific Center of the Southern Federal University Publishing. 192 p.
- Tikhonova N.E. (2006). Resource approach as a new theoretical paradigm in stratification researches // Socis (Sociological Studies), No. 6. Available at: http://www.isras.ru/socis_2006_9.html.
Publisher: Southern Federal University
Founder: Southern Federal University
ISSN: 2073-6606
Founder: Southern Federal University
ISSN: 2073-6606