Methodology to evaluate the partnerships retail organizations with consumers

TERRA ECONOMICUS, , Vol. 11 (no. 3.2),
p. 46-53

Methodological tools of relationship marketing is now presented a minor amount of techniques and methodological approaches that enable participants to explore the interactions relations. In the article the method of estimation of partnerships retail organizations with consumers and the results of its testing for example Trading Company Ltd. «Medio», Stavropol.

Keywords: consumers, consumer behavior, partnerships, business retail

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Publisher: Southern Federal University
Founder: Southern Federal University
ISSN: 2073-6606