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TERRA ECONOMICUS

University strategy’s role in the educational services export increasing

TERRA ECONOMICUS, , Vol. 11 (no. 3.2),
p. 170-175

Internationalization of the university activity is a basis for the educational services increasing. There are three stages for the creating conditions of the effective incorporation of the university to the international educational services market: national, regional, university. Article is about conditions for the effective educational services export increasing at the university stage: marketing, institutional, infrastructure. This conditions should be a basis for the working-out of the active-partnership-strategy which provides for the entrepreneurial behavior of the university, realization of the scientific and educational, material and technical, also business innovations accent. Experience of realization of the active-partnership-strategy in the Astrakhan State University is a real confirmation of the theoretical aspects.


Keywords: high school; educational services export; university’s internationalization

References:
  • Arsen’ev D.G. (2008). International marketing of the universities educational program. (In Russian.)
  • Nort D. (1997). Institutes, institutional changes and economics operation. (In Russian.)
  • The program of development of the Astrakhan State University in 2011-2015 (2011). Astrakhan. Publishing house “Astrakhan University.” (In Russian.)
  • Rosentsvag A. (2008). About innovations in the educational system. High school in Russia, no. 8, pp. 88-92. (In Russian.)
  • Sagonova O.V. Educational services marketing. Available at: http://www.mcpg.ru/cgi-bin/rus/tour/article.cgi?art=1010403. (In Russian.)
  • Shevchenko D.A. Educational services marketing: university strategy. Available at: http://shevm.blogspot.ru/2011/04/blog-post_252.html. (In Russian.)
Publisher: Southern Federal University
Founder: Southern Federal University
ISSN: 2073-6606