University strategy’s role in the educational services export increasing

TERRA ECONOMICUS, , Vol. 11 (no. 3.2),
p. 170-175

Internationalization of the university activity is a basis for the educational services increasing. There are three stages for the creating conditions of the effective incorporation of the university to the international educational services market: national, regional, university. Article is about conditions for the effective educational services export increasing at the university stage: marketing, institutional, infrastructure. This conditions should be a basis for the working-out of the active-partnership-strategy which provides for the entrepreneurial behavior of the university, realization of the scientific and educational, material and technical, also business innovations accent. Experience of realization of the active-partnership-strategy in the Astrakhan State University is a real confirmation of the theoretical aspects.

Keywords: high school; educational services export; university’s internationalization

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Publisher: Southern Federal University
Founder: Southern Federal University
ISSN: 2073-6606