The system of marketing management of competiveness of industrial companies in the context of formation and development of the “New Economy”
ZAKHARCHENKO D.V.
PhD, Postdoctoral student, Rostov State University of Economics (RSUE), Rostov-on-Don
PhD, Postdoctoral student, Rostov State University of Economics (RSUE), Rostov-on-Don
TERRA ECONOMICUS, 2013, Vol. 11 (no. 4.3),
p. 69-73
The article considers factors of formation of the “new economy” which changes a model of competitiveness of modern companies of secondary industry on a basis of marketing manage-ment. The article also reveals some instruments connected with ensuring support of the industry in the conditions of slow-down of the economic growth. The system of marketing management is connected with innovative model of business development in the tideway of investment and fi-nancial component of growth considered as a factor of ensuring competitiveness of the Russian industry.
Keywords: instruments; import-substituting technologies; competiveness; lending; large-scale companies; marketing management; reindustrialization; the “new economy”; tax incentives; the system of measures for export support; economic growth
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Publisher: Southern Federal University
Founder: Southern Federal University
ISSN: 2073-6606
Founder: Southern Federal University
ISSN: 2073-6606