The need to improve marketing communication tools to improve the effectiveness of organizations consumer cooperation

CHALOVA A.A.
PhD, Associate Professor, Chair of Marketing and Management, Belgorod University of Cooperation, Economics and Law, Stavropol Institute of Cooperatives (branch)

TERRA ECONOMICUS, 2014, Vol. 12 (no. 2.1),

p. 58-63

The article reveals the need to improve the tools of marketing communications and their impact on the effectiveness of consumer cooperation organizations of the Stavropol territory. The results of financial-economic activity of the organizations of the Union of Stavropol consumer societies and activities, formative communication cor-porate image and generation sales.

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Keywords: marketing communications; competitiveness; consumer cooperation; the effectiveness of communications

References:

Ambler T. (1999). Marketing from A to Z. St. Petersburg. (In Russian.)
Chalova A.A. (2012). Improving communication tools – an important factor in increasing the efficiency of the communication policy. Herald Belgorod University of Cooperation, Economics and Law, no. 3, pp. 258–263. (In Russian.)
Chalova A.A. (2013). Evaluation of the impact of marketing communications organizations of consumer cooperatives. Herald Belgorod University of Cooperation, Economics and Law, no. 3, pp. 355–356. (In Russian.)
Chalova A.A. (2014). Planning marketing communications organizations of consumer cooperatives. Herald Belgorod University of Cooperation, Economics and Law, no. 2, pp. 317–326. (In Russian.)
Isayenko E.V. (2013). Marketing communications organizations engaged in trading of means of transport: theory and practice: a monograph. Belgorod. (In Russian.)
Tarasova E.E. (2004). The study of business Consumer Cooperatives: monograph. Belgorod. (In Russian.)

Publisher: Southern Federal University
Founder: Southern Federal University
ISSN: 2073-6606