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The need to improve marketing communication tools to improve the effectiveness of organizations consumer cooperation

TERRA ECONOMICUS, , Vol. 12 (no. 2.1),
p. 58-63

The article reveals the need to improve the tools of marketing communications and their impact on the effectiveness of consumer cooperation organizations of the Stavropol territory. The results of financial-economic activity of the organizations of the Union of Stavropol consumer societies and activities, formative communication cor-porate image and generation sales.


Keywords: marketing communications; competitiveness; consumer cooperation; the effectiveness of communications

References:
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  • Chalova A.A. (2014). Planning marketing communications organizations of consumer cooperatives. Herald Belgorod University of Cooperation, Economics and Law, no. 2, pp. 317–326. (In Russian.)
  • Isayenko E.V. (2013). Marketing communications organizations engaged in trading of means of transport: theory and practice: a monograph. Belgorod. (In Russian.)
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Publisher: Southern Federal University
Founder: Southern Federal University
ISSN: 2073-6606