Financial instruments and marketing technologies of increase dynamic sales with Russian car dealership centers
SELIVANOVA A.G.
PhD., Assistant Professor at Department of «Economics and Finance», Rostov State University of Railway Transport
PhD., Assistant Professor at Department of «Economics and Finance», Rostov State University of Railway Transport
SHEVCHIK E.V
PhD., Assistant Professor at Department of «Economics and Finance», Rostov State University of Railway Transport
PhD., Assistant Professor at Department of «Economics and Finance», Rostov State University of Railway Transport
TERRA ECONOMICUS, 2013, Vol. 11 (no. 1.2),
p. 68-73
In the conditions of post-crisis development the Russian auto dealership companies are compelled to increase sales volumes in the market by changing marketing model for ensuring competitive positioning. The article analyzes some peculiarities of changing infrastructure of the Russian auto market in consequences of external and internal factors as well as application of financial instruments and marketing technologies.
Keywords: auto dealerships; automotive components; foreign motor-car manufacturers; competitiveness; financial instruments; marketing technologies
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Publisher: Southern Federal University
Founder: Southern Federal University
ISSN: 2073-6606
Founder: Southern Federal University
ISSN: 2073-6606