E-commerce as a business’s growth point in the stagnating markets

TERRA ECONOMICUS, , Vol. 11 (no. 1.2),
p. 5-13

In the article, a need for a «catalyst» for innovative enterprises in the post-crisis global economic development is discussed. The authors stress out orientation of financial and economic tools of global information and communication space to intense activation of production-supply circles that will promote companies on a new level of functional development in unbalanced economic environment. An assessment of the present situation in the world trade markets by analyzing open statistical WTO database in conducted. A broad range of data and social analytics confirm the relevance and competitiveness of e-business, which is based on the progressive differentiation of its contemporary structure and effective overcoming of the financial and economic crisis’s negative effects. After the elicitation and correlation of the research objects’ key features the possible interpretations of the e-commerce as a new growth point at the stagnating enterprises are presented.

Keywords: e-commerce; growth point; global financial crisis; stagnating markets; internet business

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Publisher: Southern Federal University
Founder: Southern Federal University
ISSN: 2073-6606