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  • The role of marketing management of employees in creation of innovative activity infrastructure of the commercial bank

The role of marketing management of employees in creation of innovative activity infrastructure of the commercial bank

TERRA ECONOMICUS, , Vol. 11 (no. 1.2),
p. 29-33

The article considers the bank employees directing their initiatives in the “bank of ideas” as the main source of implementation of changes and improvement of bank business processes.


Keywords: innovation center of a bank; optimization of business-processes; marketing management; creation of innovation infrastructure; motivation pro-gram of participation stimulation of employees and heads in innovative activities of a bank

References:
  • Doncova L.V. (2008). An analysis of marketing strategies. Moscow: TEIS.
  • Kleiner G.B. (2007). Microeconomics knowledge and competitive enterprises, yatiya. Sovremennaya konkurentsiya, № 3 (3).
  • New products, technologies and services for the post-crisis financial services market: monograph / ed. prof. L.Y. Andreeva, prof. O. Sviridov (2012). M. Vuzovskaya kniga.
  • Holden N.J. (2005). Cross-cultural management. The concept of cognitive management / Translate from English. Moscow: UNITY-DANA.
Publisher: Southern Federal University
Founder: Southern Federal University
ISSN: 2073-6606