The role of marketing management of employees in creation of innovative activity infrastructure of the commercial bank
ANDREEVA A.V.
PhD, Associate Professor, Rostov State University of Railway Transport
PhD, Associate Professor, Rostov State University of Railway Transport
KHATLAMADGHIYAN D.G.
graduate student, Rostov State University of Railway Transport
graduate student, Rostov State University of Railway Transport
YUDIN A.A.
PhD, Associate Professor, Rostov State University of Railway Transport
PhD, Associate Professor, Rostov State University of Railway Transport
TERRA ECONOMICUS, 2013, Vol. 11 (no. 1.2),
p. 29-33
The article considers the bank employees directing their initiatives in the “bank of ideas” as the main source of implementation of changes and improvement of bank business processes.
Keywords: innovation center of a bank; optimization of business-processes; marketing management; creation of innovation infrastructure; motivation pro-gram of participation stimulation of employees and heads in innovative activities of a bank
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Publisher: Southern Federal University
Founder: Southern Federal University
ISSN: 2073-6606
Founder: Southern Federal University
ISSN: 2073-6606