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Marketing instruments of implementation of a corporate identity concept

TERRA ECONOMICUS, , Vol. 10 (no. 1.3),
p. 133-136

The concept of corporate identity gains an increasing popularity in a system of financial-credit service that explains considerable dependence of this sphere whereby employees of a bank interact with consumers and transfer its identity.


Keywords: corporate identity; bank marketing; bank; customer relationship

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Publisher: Southern Federal University
Founder: Southern Federal University
ISSN: 2073-6606