Marketing instruments of implementation of a corporate identity concept

Andreeva L.U.

TERRA ECONOMICUS, 2012, Vol. 10 (no. 1.3),

p. 133-136

The concept of corporate identity gains an increasing popularity in a system of financial-credit service that explains considerable dependence of this sphere whereby employees of a bank interact with consumers and transfer its identity.

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Keywords: corporate identity; bank marketing; bank; customer relationship

References:

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Publisher: Southern Federal University
Founder: Southern Federal University
ISSN: 2073-6606