Diversification of marketing in the context of globalization

TERRA ECONOMICUS, , Vol. 11 (no. 2.3),
p. 106-109

The article discusses the diversification of modern marketing positions with divergent effects of globalization processes. The factors macro environment, affecting both the markets and the industry. Is revealed relational model in marketing.

Keywords: globalization; value; value chain; marketing; relationship marketing; network benefit

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Publisher: Southern Federal University
Founder: Southern Federal University
ISSN: 2073-6606