The impact of a system of marketing management of commercial banks in overcoming consequences of global financial crisis
ANDREEVA A.V.
Ph.D., assistant professor of the Department of “Economics and Finance”, Federal State Budgetary Educational Institution of Higher Professional Education Rostov State Transport University
Ph.D., assistant professor of the Department of “Economics and Finance”, Federal State Budgetary Educational Institution of Higher Professional Education Rostov State Transport University
VOROBIEVA N.A.,
Ph.D., assistant professor of the Department of “Economics and Finance”, Federal State Budgetary Educational Institution of Higher Professional Education Rostov State Transport University
Ph.D., assistant professor of the Department of “Economics and Finance”, Federal State Budgetary Educational Institution of Higher Professional Education Rostov State Transport University
TERRA ECONOMICUS, 2013, Vol. 11 (no. 2.3),
p. 101-105
Coping mechanism of current imbalances of the world economic crisis and achievement of sustainable and strong growth is impossible without support of macroeconomic stability. Increase in government spending taken place in the conditions of global economic crisis has resulted in almost double increase of expenses of the federal budget. The article analyzes some reasons of deceleration in economic growth and stagnation of Russian economy, researches new marketing technologies of commercial banks, considers lending products which enables stimulating growth and development of domestic-owned firms and the entities. The article also analyzes some instruments providing cost reduction of borrowed finance for business development.
Keywords: economic growth; bailout plan; well-balanced economic growth; marketing technologies of commercial banks; new lending products; growth and development of compa-nies; borrowed finance
References:
- Andreeva A.V., Buriakov V.G., Shelepov V.G. (2010). Marketing tools for knowledge management of financial corporations. Monograph. Rostov-on-Don. Publishing House of the SFU. (In Russian.)
- Dubyanskaya G.Y. (2011). Economics of development based on knowledge: the ideological and conceptual framework. Moscow: MAKS Press. (In Russian.)
- Soros G. (2000). Alchemy of Finance. M. (In Russian.)
- Kaufman H. (2005). Marketing “one to one” et marketing bancaire. Banque. P. No. 588.
Publisher: Southern Federal University
Founder: Southern Federal University
ISSN: 2073-6606
Founder: Southern Federal University
ISSN: 2073-6606