The institutional concepts of the forming modern consumer logic

TERRA ECONOMICUS, , Vol. 10 (no. 2.2),
p. 5-8

In article on the basis of institutional methodology it is considered essence and specificity of consumption of the Russian households. Authors come to a conclusion that in the Russian economy the institutional analysis possesses the best toolkit for the analysis of specificity of modern consumption and its role in economic development at the account of achievements of other economic schools. On the basis of this analysis authors allocate such social and economic phenomena of consumer behavior, as paralogisms, conformism and consumerism, arising new models of consumption – joint, virtual consumption.

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