Questions of provincial people in Russia drawing into new consumers formats in frames of modern social imperatives

Pisareva E.V.

TERRA ECONOMICUS, 2012, Vol. 10 (no. 2.2),

p. 147-150

The paper analyzes opportunities of retail growing in Russian regions. The author handles a problem of retail growing in Russian regions in frames of rising consumption as modern social imperative.

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Keywords: consumer society; class limitations; retail; consumer marketing

Publisher: Southern Federal University
Founder: Southern Federal University
ISSN: 2073-6606