Tsarahova D.B.

TERRA ECONOMICUS, 2012, Vol. 10 (no. 4.3),

p. 137-140

A special place in banking and banking marketing system is price policy, the main content of which is to establish the level of prices for products of various kinds and their change according to the specific market situation. Objects of pricing policy is interest rates, fees, commissions, bonifikacii (awards), discounts, minimum payment, etc. Traditionally, poor development of pricing strategies in banking is primarily the practice of pricing without adequate consideration of the cost structure, that is the reason for the lack of use of such a powerful factor in the impact on the market as the price. This step-by-step article discusses the problem of pricing in banking, its features, basic techniques and factors determining the pricing process.

Keywords: banking products; the bank costs; pricing, pricing policies; and factors and methods of pricing; competition in the banking market

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Publisher: Southern Federal University
Founder: Southern Federal University
ISSN: 2073-6606