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TERRA ECONOMICUS

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  • 2013
  • No 1.3
  • Evolution of enterprise’s goal-oriented marketing activity towards the reinforcement of social-oriented priorities

Evolution of enterprise’s goal-oriented marketing activity towards the reinforcement of social-oriented priorities

TERRA ECONOMICUS, , Vol. 11 (no. 1.3),
p. 35-39

Paper details on theoretical approaches towards the genesis of social essence of marketing, presented within the works of foreign economists-marketers. Author elaborated typology of main stages of socially-oriented marketing. A ray of objective tendencies developed within the economy which stimulated enterprise’s goal-oriented marketing activity aimed at social-oriented priorities have been identified. Author’s definition of social-oriented marketing has been suggested.


Keywords: the genesis of the social essence of marketing; the stages of the social marketing formation; socially-oriented marketing

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Publisher: Southern Federal University
Founder: Southern Federal University
ISSN: 2073-6606