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TERRA ECONOMICUS

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  • 2012
  • No 4.2
  • Legal aspects of developing a competitive environment in the market of exhibition services in Russia

Legal aspects of developing a competitive environment in the market of exhibition services in Russia

TERRA ECONOMICUS, , Vol. 10 (no. 4.2),
p. 88-91

High volatility in the competitive environment of the exhibition industry strongly affects the changes in the market structure and the establishment of a new business model of managing the exhibitor companies. The tendencies of post-crisis market development are determined by the global processes and transformation of managerial basics and practices. In order to assure the international competiveness of Russia’s major exhibitor companies the government is re-quired to participate in the establishment of the exhibition infrastructure on basis of private-public partnership.


Keywords: exhibition companies; competitive environment; competitive strategy; private-public partnership

References:
  • Джанджугазова Е.А. Маркетинг в индустрии гостеприимства. М.: Академия, 2009. С. 18.
  • Критсотакис Я.Г. Торговые ярмарки и выставки: техника участия и коммуникации. М.: ЮНИТИ–ДАНА, 2011. С. 72.
  • Основы выставочно-ярмарочной деятельности / Под ред. Л.Е. Стровского. М.: ЮНИТИ–ДАНА, 2012. С. 108.
  • Петелин В.Т. Особенности организации выставочного менеджмента. М.: ИПКИР, 2011. С. 29.
  • Статистический обзор. 2011. Раздел 1. Итоги выставочно-ярмарочной деятельности. М.: Российский Союз выставок и ярмарок, 2012. С. 16, 28–29.
Publisher: Southern Federal University
Founder: Southern Federal University
ISSN: 2073-6606