The necessity of economic choice. Why is the information about the salary concealed? Why are people ready to work for free? Why don’t worms like strawberries?
A.V. SHMAKOV
Candidate of Economics (Ph.D.), Associate Professor, Department of Economics, Novosibirsk State Technical University, Novosibirsk
Candidate of Economics (Ph.D.), Associate Professor, Department of Economics, Novosibirsk State Technical University, Novosibirsk
TERRA ECONOMICUS, 2014, Vol. 12 (no. 3),
p. 195-203
J. Meynstring began one of his speeches (Oklahoma, 1929) with the outstanding words: “Do you think that economics is a dismal science? You just haven’t learnt the chemistry!” To continue the great Californian economist’s traditions, I introduce you a course of popular science lectures of economics, which I have given in Novosibirsk in last ten years. The second lecture is about the fundamental principle of limited resources in economics. This basic principle explains the necessity of economic choice. The lecture considers the connections between the basic economic categories: needs, motives, purposes, resources, goods, economic choice. You’ll know how to define the right purpose that will bring you success. Understanding of the motives will help you to be successful in management. If you’ll read carefully, you’ll find the secrets of selling «unrealizable» goods. You’ll know why you should conceal the salary of employees from their colleagues. You’ll understand psychophysiological reasons of emergence of «insatiable consumers».
Keywords: economics; economic choice; popular science lecture; needs; motive; purpose; goods; resources
References:
- Volchik V.V. (2010). Behavioral economics and contemporary tendencies in evolution of property institution. Terra Economicus, vol. 8, no. 2, pp. 71–78. (In Russian.)
- Volchik V.V. and Zotova T.A. (2011). Adaptive rationality and economic behavior in evolutionary context. Terra Economicus, vol. 9, no. 4, pp. 54–64. (In Russian.)
- Kandel E. (2012). In search of memory: a journey into 3,5 billion-year history of the human body. Moscow: Astrel Publ., 736 p. (In Russian.)
- Leontev L.N. (1975). Activity, consciousness, the person. Moscow: Politizdat Publ., 325 p. (In Russian.)
- Maslow A.H. (2009). Motivation and Personality. Saint Petersburg: Piter Publ., 352 p. (In Russian.)
- Melnikov V.V. (2011). Behavioral principles of non-competition rationality. Terra Economicus, vol. 9, no. 1, pp. 33–47. (In Russian.)
- Melnikov V.V. (2011). Noncompetitiveness behavior as the factor of transaction costs. Terra Economicus, vol. 9, no. 4, pp. 23–37. (In Russian.)
- Rubinstein S.L. (2002). Bases of general psychology. Saint Petersburg: Piter Publ., 720 p. (In Russian.)
- Ryzhkova M.V. (2007). The theory of rational addiction: achievements and development. Bulletin of the Tomsk Polytechnic University, vol. 311, no. 6, pp. 105–110. (In Russian.)
- Ariely D. (2008). Predictably Irrational: The Hidden Forces That Shape Our Decisions. New York, 280 р.
- Becker G. (1976). The Economic Approach to Human Behavior. Chicago: University of Chicago Press, 314 p.
- Doran G.T. (1981). There’s a S.M.A.R.T. way to write management’s goals and objectives. Management Review, vol. 70, no. 11, pp. 35–36.
- Lehrer J. (2009). How We Decide. New York, 302 p.
- Schultz W. (1998). Predictive Reward Signal of Dopamine Neurons. Journal of Neurophysiology, no. 80, pp. 1–27.
Publisher: Southern Federal University
Founder: Southern Federal University
ISSN: 2073-6606
Founder: Southern Federal University
ISSN: 2073-6606