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TERRA ECONOMICUS

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  • 2014
  • No 2
  • Economics is a science about choice. What friend should we invite to the club? How to sell a chicken? Could we become richer than now, getting the same income?

Economics is a science about choice. What friend should we invite to the club? How to sell a chicken? Could we become richer than now, getting the same income?

TERRA ECONOMICUS, , Vol. 12 (no. 2),
p. 120-116

J. Meynstring began one of his speeches (Oklahoma, 1929) with the outstanding words: «Do you think that economics is a dismal science? You just haven’t learnt the chemistry!» To continue the great Californian economist’s traditions, I introduce you a course of popular science lectures of economics, which I have given in Novosibirsk in last ten years. The first lecture is about understanding of subject of economics. The economics is considered as a behavioral theory, which permits to analyze process of choice. Analysis of choice let us understand, how people take action, how they interact with each other, how to estimate the results of people’s acts, how to influence on their choice. The knowledge of the three facts about choice will help you to increase your selling, to avoid of the interfering manager’s mistakes, and to look more attractive.


Keywords: economics; economic choice; popular science lecture

References:
  • Volchik V.V. (2010). Behavioral economics and contemporary tendencies in evolution of property institution. Terra Economicus, vol. 8, № 2, pp. 71–78. (In Russian.)
  • Volchik V.V. and Zotova T.A. (2010). Economic behavior in the context of institutional evolution. Terra Economicus, vol. 8, № 4, pp. 62–67. (In Russian.)
  • Melnikov V.V. (2011). Behavioral principles of non-competition rationality. Terra Economicus, vol. 9, № 1, pp. 33–47. (In Russian.)
  • Melnikov V.V. (2006). The foresight price. The new law on the state purchases in the light of accession to WTO. The state order: management, placing, provision, № 4, pp. 104–107. (In Russian.)
  • Ryzhkova M.V. (2011). The analysis of a constraint system of consumer choice. Bulletin of the Tomsk Polytechnic University, vol. 321,no. 6, pp. 71–76. (In Russian.)
  • Spitzer M. (2008). All truth about a brain: popular neurology. Moscow, 281 p. (In Russian.)
  • Ariely D. (2008). Predictably Irrational: The Hidden Forces That Shape Our Decisions. New York, 280 р.
  • Becker G. (1976). The Economic Approach to Human Behavior. Chicago: University of Chicago Press, 314 p.
Publisher: Southern Federal University
Founder: Southern Federal University
ISSN: 2073-6606