Substantiation of marketing approaches to small-scale business development on highly competitive the market of milk and dairy production
Saleeva O.S.
TERRA ECONOMICUS, 2012, Vol. 10 (no. 3.3),
p. 97-100
In given article it is described possibilities of development of a small-scale business in the regional market of milk and dairy production and as competitiveness increases are the effective marketing approaches directed on all-round and fullest satisfaction of requirements and inquiries of end users. For a victory in competitive opposition to the enterprises it is necessary constantly and to study comprehensively changing requirements of various categories of consumers, to define the factors influencing their behavior.
Keywords: marketing approaches; marketing tools; the market of dairy production; image of a brand
References:
- Хруцкий В.Е., Корнеева И.В. Современный маркетинг: настольная книга по исследованию рынка: Учеб. пособие. 2-е изд., перераб. и доп. М.: Финансы и статистика, 2006.
- The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century, 2007.
- [Электронный ресурс]. Режим доступа: http://www.donland.ru.
Publisher: Southern Federal University
Founder: Southern Federal University
ISSN: 2073-6606
Founder: Southern Federal University
ISSN: 2073-6606