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ИССЛЕДОВАНИЕ ФАКТОРОВ УСПЕХА ЖЕНСКОГО ЛИДЕРСТВА В ЭЛЕКТРОННОЙ КОММЕРЦИИ

TERRA ECONOMICUS, , Том 16 (номер 3),

Женщины составляют почти 50 процентов всей рабочей силы в странах Европейского союза, но их средняя почасовая ставка на 16,3% ниже, чем у мужчин (соответственно, в Литве – 14,2%). В 2016 г. только в 21 компании из 500, что составляет 4,2%, женщины занимают руководящие должности. В статистике предпринимательства, основанной на гендере основателя, женщины составляют лишь 34,4% независимо работающих сотрудников и 30% основателей бизнеса. Больше женщин имеют высшее образование, чем мужчины, но лишь небольшая часть женщин занимает руководящие должности или решает создать свой собственный бизнес. В академических источниках часто анализируются факторы успеха лидерства женщин в контексте управления крупными международными компаниями, политикой, медициной, военной промышленностью и образованием, тогда как факторы успешного лидерства женщин на малых и средних предприятиях при создании и развитии электронной торговли редко рассматривается. Именно поэтому это исследование стремится к сложной оценке факторов успеха лидерства женщин и созданию структуры факторов успеха лидерства женщин в электронной коммерции Литвы. Для достижения цели этого исследования были применены такие исследовательские методы, как анализ научной литературы, оценка критериев и экспертная оценка (структурированное обследование и интервью). Анализируя факторы успеха лидерства женщин в области электронной коммерции в научной литературе, 95 первичных факторов оценки были идентифицированы.


Ключевые слова: лидерство женщин; электронная коммерция; факторы успеха

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Издатель: Южный Федеральный Университет
Учредитель: Южный федеральный университет
ISSN: 2073-6606