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TERRA ECONOMICUS

Экономические аспекты потребительского поведения в туризме для выбранной группы населения в Чешской Республике


TERRA ECONOMICUS, , Том 18 (номер 4),
Цитирование: Navrátilová, M., Beranová, M., Smutka, L., Severová, L. (2020). Economic aspects of consumer behavior in tourism for a selected population group in the Czech Republic. Terra Economicus, 18(4), 149–168. DOI: 10.18522/2073-6606-2020-18-4-149-168
Благодарность: Исследование выполнено при поддержке Агентства внутренних грантов факультета экономики и менеджмента Чешского университета естественных наук в Праге – грант № 20181015 «Влияние изменения климата на структуру сельскохозяйственного производства в Чешской Республике».

В настоящее время туризм является важной отраслью мировой экономики. Однако демократизация путешествий и туризма, вместе с усиливающимися процессами глобализации и массовыми перемещениями населения мира, влечет за собой некоторые сопутствующие неблагоприятные эффекты, которые влияют на облик современного мира. Даная статья оценивает влияние фактора безопасности и защищенности на потребительское поведение молодых людей в возрасте 19–29 лет в Чешской Республике при выборе их направлений для путешествий. Возрастная категоризация проводилась в отношении теоретического определения участников молодежных путешествий согласно UNWTO и WYSE Travel Confederation. Отношения и мнения исследуемой группы потребителей были собраны путем первичного исследования, в котором приняли участие 428 респондентов. Для получения необходимого эмпирического материала использовались количественные исследования с применением методики сбора данных с помощью анкет. Результаты нашей работы показывают, что с точки зрения общих предпочтений подавляющее большинство респондентов предпочитают активный способ проведения времени во время поездок. Кроме того, мы выяснили, что молодые люди считают ситуацию по месту жительства наиболее важным фактором безопасности при выборе места назначения (84,8%); с местной политической ситуацией и потенциальными рисками для здоровья в стране считаются менее 70% человек. Большинство респондентов (65,7%) определили Интернет как преобладающий способ получения информации во время путешествий.


Ключевые слова: потребители; коронавирус; место назначения; проблема со здоровьем; охрана и безопасность; поручительский туризм; молодежное путешествие

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Издатель: Южный Федеральный Университет
Учредитель: Южный федеральный университет
ISSN: 2073-6606