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Economic aspects of consumer behavior in tourism for a selected population group in the Czech Republic

TERRA ECONOMICUS, , Vol. 18 (no. 4),

Tourism is currently an important branch of the global economy. However, the democratization of travel and tourism, together with the intensifying globalization processes and mass movements of the world’s population, brings with it some accompanying adverse effects that influence the shape of the contemporary world. The paper aims to evaluate the impact of the security and safety factor on the consumer behavior of young people aged 19–29 in the Czech Republic when choosing a destination for tourism. The age categorization was carried out concerning the theoretical definition of youth travel participants according to UNWTO and WYSE Travel Confederation. Attitudes and opinions of the monitored group of consumers were gathered through primary research attended by 428 respondents. Quantitative studies were used to obtain the necessary data using a questionnaire technique of data collection. The results show that, in terms of general preferences, the vast majority of respondents prefer an active way of spending time during their trips. The results show that young people consider the situation in their place of residence as the most important safety factor when choosing a destination (84.8%); the local political situation and potential health risks in the country are considered as significant ones by less than 70.0% persons. The majority of respondents (65.7%) identified the Internet as the predominant way of obtaining information when traveling.
Citation: Navrátilová, M., Beranová, M., Smutka, L., Severová, L. (2020). Economic aspects of consumer behavior in tourism for a selected population group in the Czech Republic. Terra Economicus, 18(4), 149–168. DOI: 10.18522/2073-6606-2020-18-4-149-168
Acknowledgment: This work was supported by the Internal Grant Agency of Faculty of Economics and Management, Czech University of Life Sciences Prague - grant number 20181015 “The Impact of Climate Change on the Structure of Agricultural Production in the Czech Republic”.

Keywords: consumers; coronavirus; destination; health issue; security and safety; surety tourism; youth travel

JEL codes: D11, F52, Z32

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Publisher: Southern Federal University
Founder: Southern Federal University
ISSN: 2073-6606