SFeDu
of.211, Gorgoko St., 88 
Rostov-on-Don
Russia
344002
+7 (863) 250-59-54
This email address is being protected from spambots. You need JavaScript enabled to view it.
te@sfedu.ru

TERRA ECONOMICUS

Selecting a Research Methodology

TERRA ECONOMICUS, , Vol. 12 (no. 4),
p. 137-156

Having identified a research issue or question one must select a research strategy and appropriate methodology for collecting information that will illuminate the problem. In this paper we look first at the research strategy and the scientific approach to problem solving. The primary research methods of Observation, Experimentation and Survey are discussed in some detail. The paper concludes with a look at qualitative methodologies and the differences between cross-sectional and longitudinal research.


Keywords: research strategy; scientific methods; observation; experimentation; survey; qualitative methods; cross-sectional and longitudinal research designs

References:
  • Alreck P.L., Settle R.B. (1985). The Survey Research Handbook. Homewood, Ill.: Richard D. Irwin.
  • Baker M.J. (2000). Marketing Strategy and Management. Basingstoke: Macmillan.
  • Blaikie N. (2000). Designing Social Research. Cambridge: Polity Press.
  • Brown S. (1988). «Information seeking, external search and «Shopping» behavior» // Journal of Marketing Management, vol. 4, no. 1, pp. 33–49.
  • Campbell D.T., Stanley J.C. (1966). Experimental and Quasi-experimental Design for Research. Chicago: Rand McNally.
  • Cohen M.R., Nagel E. (1934). An Introduction to Logic and Scientific Method. New York: Harcourt.
  • Cooper P., Branthwaite A. (1977). Qualitative Technology: New Perspectives on Measurement and Meaning Through Qualitative Research // Market Research Society Annual Conference, March, pp. 79–92.
  • Gordon W., Langmaid R. (1988). Qualitative Market Research: A Practitioners and Buyers Guide. Aldershot: Gower.
  • Gordon G., Kimberley H.T., MacEachran A. (1975). Some considerations in the design of effective research programs on the diffusion of medical technology / In: Abernathy W.J., Sheldon A., Prahalad C.K. (eds.) The Management of Health Care. Cambridge: Ballinger.
  • Hart S. (1987). The Use of Survey in Industrial Market Research // Journal of Marketing Management, vol. 3, no. 1, pp. 25–38.
  • Kennedy A.M. (1982). Longitudinal Research Methods: Applicability in Industrial Marketing. Working Paper. Department of Marketing, University of Strathclyde.
  • Levitt T. (1960). Marketing Myopia. Harvard Business Review, July–August, pp. 45–56.
  • Likert R. (1967). The Human Organisation. New York: McGraw-Hill.
  • Mayer C.S. (1965). Marketing Research (Sec. 24), Statistical and Mathematical Tools (Sec. 25) / In: Frey A.W. (ed.) Marketing Handbook. New York: Ronald Press.
  • Moser C.A., Kalton G. (1971). Survey Methods in Social Investigation. London: Heinemann.
  • Popper K.R. (1968). The Logic of Scientific Discovery. London: Hutchinson.
  • Seiler R.E. (1965). Improving the Effectiveness of Research and Development. New York: McGraw-Hill.
  • Seltiz C., Jahoda M., Deutsch M., Cook S.W. (1959). Research Methods in Social Relations. London: Methuen.
  • Tull D.S., Albaum G.S. (1973). Survey Research. Aylesbury: International Textbook Co. Ltd.
  • Wancevich J.M., Matteson M.T. (1978). Longitudinal Organisational Research in Field Settings // Journal of Business, pp. 181–291.
  • Webb J. (2000). Questionnaires and their Design // The Marketing Review. vol. 1, no. 2, pp. 197–218.
Publisher: Southern Federal University
Founder: Southern Federal University
ISSN: 2073-6606