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TERRA ECONOMICUS

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  • 2012
  • No 2.3
  • Marketing of relations as a strategic basis of personnel competences development management

Marketing of relations as a strategic basis of personnel competences development management

TERRA ECONOMICUS, , Vol. 10 (no. 2.3),
p. 45-49

Many traditional methods of marketing are not effective while promoting some financial products for the objective reasons. It determines an actual expansion necessity of competences of personnel on the basis of development of relations marketing of partners of the financial services market.


Keywords: personnel; marketing; personnel competences; relations marketing; financial products
 
Publisher: Southern Federal University
Founder: Southern Federal University
ISSN: 2073-6606