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Механизм трансформации сетевого рынка в цифровую эпоху

TERRA ECONOMICUS, , Том 13 (номер 1),
с. 73-88

Цель статьи – показать, что традиционный подход к сетевому рынку с позиции эффекта эскалации и естественной монополии является недостаточным для анализа подобного типа рынков в новых условиях цифровой эпохи. Новые явления в технологической, социальной и институциональной сферах создают условия для перехода от монополии к более конкурентной структуре сетевого рынка, в рамках которой небольшие игроки со слабодифференцированным продуктом приобретают определенный вес. На примере рынка телевидения разбирается механизм трансформации сетевого рынка под действием цифровизации. Делается вывод о формировании принципиально новой конфигурации сетевой рыночной структуры. Множественность четко определенных сетевых рынков в рамках естественно-монопольных процессов сменяется, под воздействием эффектов цифровизации, единой, аморфной по своей форме, рыночной структурой, с большим числом разнокалиберных участников, с более жесткой, главным образом, ценовой конкуренцией. Подобное интенсивное взаимодействие в рамках ИКТ-индустрии ставит новые задачи перед потребителями, компаниями, банками и регуляторами и требует нового теоретического осмысления с разных позиций, в том числе и с экономической точки зрения.


Ключевые слова: сетевой рынок; телекоммуникации; телевидение; теория отраслевых рынков; экономика сетевых благ

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Издатель: Южный Федеральный Университет
Учредитель: Южный федеральный университет
ISSN: 2073-6606